Sephora: Blooming Canopy Athens

Fooh concept details:

Sephora transforms Ermou Street with an enchanting floral installation, where pink and red blooms create a floating garden above shoppers. The brand's signature storefront in Athens serves as a canvas for this Mother's Day celebration, with delicate flowers cascading across the iconic black and white awnings. This FOOH project blends beauty retail with natural elegance in the heart of Greece's shopping district.