Sephora: Bodrum's Striped Takeover

Fooh concept details:

Giant lipstick bollards and columns in Sephora's signature black and white stripes line a Bodrum street, replacing the usual traffic posts along the sidewalk. The scene shifts through the whitewashed town and coastline before revealing the launch date written in cloud-like text over the bay. This Sephora FOOH advertisement wraps an entire seaside town in the brand's iconic pattern to announce its Bodrum launch.