Sephora: Champs-Élysées Domino Experience

Fooh concept details:

Sephora transforms the iconic Champs-Élysées with giant black and white domino tiles cascading from the Arc de Triomphe toward their flagship store. These massive tiles—matching Sephora's signature colors—create a dramatic visual path through Paris's most famous avenue. The FOOH campaign leads pedestrians directly to the distinctive striped storefront of what Sephora promotes as "the most beautiful Sephora boutique in the world," building anticipation for its grand reopening.