Sephora: Festive Bauble Tree in Brașov

Fooh concept details:

In this FOOH ad, Sephora transforms Brașov's central square with a stunning holiday installation. A massive structure crafted from glossy red and silver baubles stands as a modern, sculptural interpretation of a Christmas tree. The ornament-laden design creates a festive focal point, blending brand creativity with seasonal cheer. As the video culminates, the Sephora logo dramatically appears on the distant hillside, echoing the iconic Hollywood sign and adding a final touch of theatrical flair to the brand's holiday narrative.