Sephora: Istanbul's Beauty Boulevard

FooH Overview:

Brand: Sephora
Industry: Beauty, Makeup, Skincare
Creator: Vertex

Fooh concept details:

A giant white Sephora paper bag glides dramatically through an Istanbul street, racing across the crosswalk like a finish line. Drawing the attention of passersby, the bag with its integrated logo transforms the urban landscape into a playful celebration of beauty, embodying the vibrant energy of Sephora's arrival.

Additional Information:

Country: Turkey
City: Istanbul
Scene: Giant Object, Transition, Substitution
Environment: City, Highway

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