Sephora: Italian Beauty Awakens

FooH Overview:

Brand: Sephora
Industry: Retail & Ecommerce, Beauty
Creator: MaiN factory

Fooh concept details:

Glowing neon beauty products spring to life across Italy's iconic landmarks, from Florence's Duomo to Rome's Colosseum and Milan's cathedral. Giant makeup brushes, lipstick tubes, and perfume bottles glow in vibrant pink and blue gradients, connected by luminous trails that light up the night. This Sephora FOOH ad transforms historic Italian cities into a magical beauty destination, celebrating the joy of gifting with playful, oversized glamour.

Additional Information:

Country: Italy
Scene: Decoration, Projection, Human Interaction
Environment: Shopping Venue

Related FOOH Campaigns

Fenty Beauty: Sydney's Sky-High Makeover
Brand: Sephora, Fenty Beauty
Creator: Unknown
YSL: Parisian Lip Gloss Revolution
Brand: Sephora, YSL
Creator: Untitled Production, LILU Agency
Sephora x Kenzo: Paris Blooms With Poppy Magic
Brand: Sephora, Kenzo
Creator: Vice3d
Sephora x Hello Sunday: Strawberry Lip SPF Show
Brand: Sephora, Hello Sunday
Creator: Unknown