Sephora Italy: Neon Beauty Lights Up Italian Cities

Fooh concept details:

A glowing pink hair tool plugs into a sparkling Sephora charging point on the street, sending a neon light trail racing through Florence, Rome, and Milan. Giant glittery lipsticks, perfume bottles, makeup brushes, and lip icons light up next to the Duomo, the Colosseum, and Sephora flagship stores across Italy. This Sephora FOOH advertisement brings the brand's holiday campaign to life by lighting up Italy's most iconic landmarks.