Sephora: Italy's Golden Mother's Day Bloom
Fooh concept details:
Golden mimosa petals swarm through Italian streets like magical clouds before settling to decorate Sephora's flagship store entrances across Rome, Milan, and Florence. This enchanting Sephora FOOH campaign celebrates Mother's Day with nature's own choreography, as swarms of mimosa petals create stunning golden decorations that turn historic Italian beauty destinations into blooming sanctuaries.