Sephora: Magnetic Afterglow Suspends Shopping Mall

Fooh concept details:

A giant Dermalogica Magnetic Afterglow Cleanser bottle crashes through Sephora’s storefront, drawn upward by a huge magnet floating above the shopping center’s glass atrium. The bottle hangs in mid-air, surrounded by glowing magnetic force lines. Shoppers stop and stare as the cleanser appears to defy gravity, pulled by an invisible force. This FOOH ad for Sephora brings the magnetic power of Dermalogica’s cleanser to life, showing that its innovative formula is simply too irresistible to stay on the shelf.