Sephora: Paris Interactive Gift Portal

Fooh concept details:

An innovative campaign transforms a Parisian intersection into an interactive beauty experience. Pedestrians control the massive striped facade display through a street-level tablet kiosk, swiping to browse Sephora's holiday collection. As users select their favorite products, the magic happens—their chosen item physically emerges from the tablet itself, like the "3 Outrageous Intense Lip Plumpers Set" materializing in real life. This seamless fusion of digital browsing and physical product unveiling creates a "gift from me to myself" moment against the elegant backdrop of Paris's Haussmannian architecture.