Sephora: The Unexpected Ornament Makeover

Fooh concept details:

A Sephora beauty consultant stands in-store wearing a unique costume of red and silver ornaments that suddenly cascade to the floor, revealing her striped outfit underneath. This clever FOOH activation turns a standard retail environment into a theatrical holiday reveal as the metallic spheres spill across the store floor. Set against shelves of pink gift boxes, the unexpected transformation creates a memorable shopping moment that embodies Sephora's playful approach to holiday gifting, blending surprise with festive visual elements.