Sephora x Ariana Grande: Aerial Invitation

FooH Overview:

Brand: Sephora, Ariana Grande
Industry: Beauty, Makeup, Skincare
Creator: Reference

Fooh concept details:

Sephora's distinctive black and white striped storefront becomes the epicenter of romance as the doors burst open, releasing a flurry of love letters into the street. The white envelopes, marked with Ariana Grande's "ag" heart seals, transform into vibrant red heart-shaped balloons that float upward and surround the building. This enchanting FOOH installation creates a captivating visual invitation, drawing viewers to discover the Love Notes fragrance collection exclusively at Sephora stores, where romance and luxury beauty converge.

Additional Information:

Country: USA
City: New York City
Scene: Emerging Object, Giant Object, Floating Object
Environment: City, Shopping Venue

Related FOOH Campaigns

Sephora: The Unexpected Ornament Makeover
Brand: Sephora
Creator: Unknown
Sephora: Magnetic Afterglow Suspends Shopping Mall
Brand: Sephora, Dermalogica
Creator: Unknown
Farmacy Beauty x Sephora: Garden of Cleansing
Brand: Sephora, Farmacy Beauty
Creator: Lioncolony
Sephora: Balloon Recruitment Booth in City Square
Brand: Sephora
Creator: SËNSE