Sephora x Hello Sunday: Times Square Berry Blast

Fooh concept details:

Giant strawberries burst from a Times Square Sephora billboard alongside Hello Sunday's SPF 50 lip balm, creating an immersive 3D experience that extends beyond the digital screen. This eye-catching FOOH advertisement showcases Sephora's exclusive partnership with Hello Sunday, as the pink "hello sunday" branded product floats prominently among fresh berries above the Sephora flagship store. Pedestrians stop to capture the spectacle on their phones as the clever visual metaphor connects the product's strawberry flavor with its sun protection benefits. This Sephora-led campaign transforms the urban landscape while highlighting their curated beauty offering - "The One For Your Lips" with SPF 50 protection - now available in stores.