Sephora x Make Up Forever: Beauty Bubbles Rise

Fooh concept details:

Colorful balloon-like spheres float between glass skyscrapers in this eye-catching FOOH Ad for Sephora and Make Up Forever's collaboration. The digital enhancement features product compacts suspended alongside purple, blue, and green bubble clusters against a modern metropolitan backdrop. Created by digital studio Intranet Vice, the campaign brings playful beauty elements into unexpected urban spaces, making makeup products appear weightless against the rigid architecture. The striking contrast between the soft, rounded forms and sharp angles of the buildings creates a surreal yet compelling visual that elevates everyday cosmetics into magical floating objects, capturing attention in the often-overlooked vertical spaces between city structures.