Sephora x YSL: Cascading Blush Compact Takeover

FooH Overview:

Brand: Sephora, YSL
Industry: Beauty, Luxury, Makeup
Creator: Untitled Production

Fooh concept details:

A captivating FOOH Ad transforms Sephora's storefront with oversized YSL Beauty blush compacts appearing to pour down the building facade. This innovative digital installation promotes the exclusive "Make Me Blush Powder Blush" collection, creating a striking visual experience for pedestrians. The dynamic sequence shows pink and peach-toned compacts tumbling from above, demonstrating how digital out-of-home advertising can turn retail spaces into immersive brand canvases. This FOOH Ad effectively captures attention while communicating product exclusivity, showcasing modern marketing's ability to blend product visualization with architectural elements for maximum impact.

Additional Information:

Country: USA
City: New York City
Scene: Giant Object, Falling Objects, Display
Environment: City, Shopping Venue

Related FOOH Campaigns

Sephora x Color Wow: Money Mist Creates Magic
Brand: Sephora
Creator: Unknown
Sephora: Urban Beach Ball Surprise
Brand: Sephora
Creator: Unknown
Fenty Beauty: Mumbai's Beauty Revolution
Brand: Sephora, Fenty Beauty, Fenty Skin
Creator: Yellow
L'Oréal Paris x YSL: A Floating Love Letter to Paris
Brand: L'Oréal Paris, YSL
Creator: Flame CGI