Setu Skin: Drinkable Sunscreen at Museum

Fooh concept details:

Breaking beauty industry norms, this FOOH Ad showcases Setu Skin's innovative drinkable sunscreen against the backdrop of a grand historical building in India. The campaign features a model holding and consuming the berry-flavored sun protection formula that works "from within," providing 24/7 full-body protection. Cleverly using the contrast between ancient architecture and futuristic beauty technology, Setu positions their product as a revolutionary advancement in skincare for 2025. The bright yellow packaging paired with the tagline "Did you drink your sunscreen yet?" creates immediate intrigue while demonstrating the product's convenient, on-the-go application method that challenges traditional sunscreen application.