Shiseido: Global Icons Unite for Ultimune Launch

FooH Overview:

Brand: Shiseido
Industry: Beauty, Skincare
Creator: Reference

Fooh concept details:

A stunning FOOH campaign celebrates Shiseido's new Ultimune Power Infusing Serum by placing giant red product bottles alongside iconic global landmarks. The visual journey takes viewers across major cities in Asia and Europe, culminating with the product magnificently scaled against Tokyo Tower, where red flower petals dramatically cascade from an opening bottle. This campaign cleverly positions the red Ultimune bottle as a new global icon through its juxtaposition with famous architectural landmarks, visually communicating the product's premium status and Japanese heritage with international appeal.

Additional Information:

Country: France, China, Japan, Taiwan
City: Paris, Hong Kong, Shanghai, Tokyo, Taipei
Place: Arc de Triomphe, Oriental Pearl Tower, Tokyo Tower, Taipei 101
Scene: Giant Object, Transition, Flying Object, Inflate
Environment: City

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