Shopbop: Giant Bag Cruises Ocean Launch

Fooh concept details:

A speedboat tows a massive Shopbop shopping bag through tropical waters before a helicopter swoops in to airlift the giant package. This elaborate FOOH campaign creates a dramatic delivery scenario as the oversized bag is transported from sea to sky, teasing Shopbop's upcoming spring pop-up shop location. The cinematic sequence transforms luxury shopping into an adventure, building excitement for the brand's mysterious new retail destination.