ésika: Bold Lips Reshape Urban Skylines

Fooh concept details:

An innovative two-part billboard on the Belcorp building features a 3D design where a giant hand with ésika's Colorfix Duo Tattoo lipstick extends from the smaller panel to apply color to the model's lips on the main display. This dimensional FOOH advertisement creates a striking visual narrative that showcases the product in action, capturing pedestrians' attention as they witness the bold makeup application dramatized across the urban landscape.