ésika: Fragrance Flight Over Medellín Heights

Fooh concept details:

Giant ésika fragrance bottles replace cable cars on Medellín's iconic aerial tramway, suspended high above the sprawling cityscape. Vibrant blue and turquoise Kalos cologne containers glide alongside actual gondolas, creating a surreal visual journey. This imaginative FOOH campaign elevates ésika's men's fragrance line literally and figuratively, transforming urban transportation into an immersive sensory experience against the backdrop of Medellín's panoramic mountain views.