ésika: Petal Explosion in Bogotá's Heart

Fooh concept details:

A giant red ésika gift box transforms the historic plaza of Bogotá, captivating pedestrians as it dramatically opens to release a cloud of pink and white petals. Set against the backdrop of colonial architecture, this oversized present features the ésika Vibranza fragrance at its center, creating a magical moment where the perfume's essence symbolically fills the air. Passersby stop in wonder as the FOOH installation bridges contemporary marketing with Colombia's traditional cityscape, turning an everyday urban environment into an unexpected celebration of feminine fragrance.