ésika: Vibranza's Street-Level Fragrance Spectacle

Fooh concept details:

A colossal perfume bottle of ésika's Vibranza fragrance navigates Bogotá's urban streets, mounted on a striking red platform. The oversized crystal flacon, filled with vivid pink liquid, towers several feet high as it travels through residential neighborhoods, releasing flower petals that dance in its wake. Pedestrians in white attire stop to photograph this mobile advertisement that brings the product's elegant form to life-size proportions, creating an unexpected sensory moment that transforms the daily commute into an encounter with luxury.