SK Rapid: New Kit Covers the City

Fooh concept details:

A massive SK Rapid third kit spreads across a train station and its surrounding buildings like a giant blanket. The white jersey with green accents stretches over railway tracks and platforms, displaying the club crest and sponsor logo on an urban scale. This SK Rapid FOOH ad unveils the new third kit in the most unmissable way possible. The oversized jersey claims the entire neighborhood, showing fans that the new kit has arrived and is ready to represent the club across the city.