Skims: Bouncing Bra Trampoline Experience

Fooh concept details:

A massive pink Skims bra transforms into an interactive trampoline at the center of a luxury shopping mall. Shoppers can be seen literally bouncing on the oversized lingerie piece, creating a playful and attention-grabbing brand moment. The soft pink undergarment stands in bold contrast to the sleek, modern mall architecture. This innovative FOOH advertisement turns intimate apparel into a public spectacle, allowing consumers to physically engage with the Skims brand while drawing curious onlookers from throughout the shopping center.