SkinCeuticals: C E Ferulic Display in Seoul

Fooh concept details:

A SkinCeuticals FOOH ad in Seoul's Cheongdam district shows their C E Ferulic serum bottle breaking out from the flat surface of the billboard, with red targeting lines highlighting the bottle. Below, two apple halves demonstrate the product's effects - when the serum dropper dispenses liquid onto one apple half, it visibly brightens compared to the untreated half, which appears darker and more oxidized. This before-and-after demonstration effectively showcases the antioxidant ("AOX effect") properties of the anti-aging serum through a real-world visual comparison.