Skins: Antwerp's Cosmetic Tram Explosion

Fooh concept details:

A vintage tram branded with Skins' logo glides through Antwerp's elegant Schuttershofstraat before suddenly releasing a cloud of beauty products. Countless cosmetic containers – creams, serums, and makeup jars – pour from the moving tram's interior and hover dramatically in mid-air against the backdrop of the city's classic architecture. This dynamic FOOH advertisement celebrates the opening of Skins' new flagship store in one of Antwerp's most prestigious shopping districts, turning a standard retail announcement into a visually spectacular urban event that stops pedestrians in their tracks.