Skins: Beauty Giants Dance Behind Glass

FooH Overview:

Brand: Skins
Industry: Beauty, Skincare
Creator: VAES visuals

Fooh concept details:

On a rainy evening in Antwerp, Skins cosmetics transforms its modern brick storefront into a captivating FOOH display. The boutique's towering glass façade becomes a digital canvas where oversized beauty products – luxury creams, serums and makeup items – cascade from above, completely filling the upper floor before falling downward, only to be replaced by a new wave of products from above. The immersive window installation showcases Skins' premium beauty offerings while turning the Schuurman building into a beacon of luxury retail on a dreary winter evening.

Additional Information:

Country: Belgium
City: Antwerp
Place: Schuttershofstraat
Scene: Giant Object, Falling Objects, Display
Environment: City, Shopping Venue

Related FOOH Campaigns

Skins: Antwerp's Cosmetic Tram Explosion
Brand: Skins
Creator: VAES visuals
Deborah Milano: Milan's Architectural Lip Symphony
Brand: Deborah Milano
Creator: DrawLight
Maybelline: SuperStay Soars Above NYC
Brand: Maybelline New York
Creator: Unknown
Bourjois: Floating Lip Oils Transform Dubai Skyline
Brand: Lifestyle, Bourjois
Creator: WEIS