Skoda: Clay Car on Milan Streets

Fooh concept details:

A Skoda car covered entirely in colorful clay-textured panels drives through the streets of Milan, passing neoclassical buildings and sculptures during Design Week. The video opens with hands holding a cluster of multicolored clay pieces in front of the Milan Cathedral, hinting at what's to come. This Skoda FOOH ad connects the brand to Milan's creative scene with a playful, handcrafted aesthetic.