Slavia Praha: Toothbrush Army Invasion

Fooh concept details:

Thousands of animated toothbrushes with cheerful faces march through Prague's historic Charles Bridge and city square, transforming from dental hygiene tools into a playful orange army complete with cameras and gear. This creative Slavia Praha FOOH ad playfully references their upcoming UEFA Champions League match against Bodø/Glimt by turning Norwegian "toothbrushes" into cute invaders, suggesting Prague needs no cleaning while building anticipation for the evening game.