Smashbox: Sky-High Cosmetics Transform Urban Landscape

Fooh concept details:

Giant Smashbox makeup products hover between skyscrapers in this urban installation. This Smashbox Cosmetics FOOH Ad uses digital effects to create the impression of cosmetics suspended in mid-air, with simulated drones holding the oversized makeup items above pedestrians. The campaign effectively captures attention in busy downtown areas by utilizing unexpected vertical space and creating a striking visual contrast between beauty products and architectural elements. By bringing their product line into public urban environments, Smashbox increases brand visibility and recognition among downtown commuters and shoppers who might not otherwise encounter their cosmetics in traditional advertising channels.