Smashbox: Star Palette Meets Parisian Icon

Fooh concept details:

A giant star-shaped makeup palette stands propped against the Arc de Triomphe, transforming the Parisian landmark with bold beauty branding. The massive Smashbox x Christian Cowan collaboration features a pink checkered exterior that opens to reveal colorful eyeshadow pans set in a metallic surface. This striking FOOH installation turns a cosmetic product into a temporary architectural statement during Paris Fashion Week, creating a powerful visual contrast between beauty innovation and historic monument.