Smeg: Giant Toaster Takes Over Toronto

Fooh concept details:

A massive Smeg toaster soars through the skies of Toronto, suspended by helicopter cables as it makes its grand entrance to the city's iconic skyline. The oversized retro appliance travels from the historic Leaning Tower of Pisa to the bustling streets of downtown Toronto, creating an unforgettable spectacle above towering skyscrapers and busy intersections. This bold Smeg FOOH campaign announces the brand's Canadian debut in spectacular fashion, turning the entire city into a stage for Italian design excellence and culinary innovation that's impossible to ignore.