Smirnoff Ice: Chicago's Winter Party Pop

FooH Overview:

Brand: Smirnoff
Industry: Beverages, FMCG, Alcohol
Creator: Vertex

Fooh concept details:

Winter in Chicago takes an unexpected turn in this festive Smirnoff Ice FOOH campaign. Two excited women direct attention to an enormous Smirnoff Ice Original bottle, standing tall among graceful ice skaters in a winter setting. The celebration peaks as the bottle suddenly explodes, releasing a shower of vibrant confetti over the scene. This playful display brings warmth to Chicago's cold season, suggesting that even 70-degree temperatures are worth celebrating with Smirnoff Ice.

Additional Information:

Country: USA
City: Chicago
Place: Chicago River
Scene: Giant Object, Playground, Product Interaction, Frozen
Environment: Sports Venue, River

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