Smirnoff Ice: Venice Beach's Coolest Drop-In

FooH Overview:

Brand: Smirnoff
Industry: Beverages, Alcohol, FMCG
Creator: Vertex

Fooh concept details:

California's iconic Venice Beach skate park witnesses an unexpected arrival in this Smirnoff Ice FOOH campaign. A towering Smirnoff Ice bottle materializes amid the concrete curves, surrounded by cooling mist under the hot sun. Local skaters pause their routines to take in the surprising sight, as the brand turns one of skateboarding's most famous spots into a refreshing urban oasis, hinting at more "surpr-ICES" to come.

Additional Information:

Country: USA
City: Venice Beach
Place: Venice Beach
Scene: Giant Object, Frozen
Environment: Sports Venue, Beach

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