Sokos: Giant Gashapon Machine Dispenses Beauty

Fooh concept details:

Innovative CGI transforms Sokos Helsinki into a giant product dispenser in this captivating FOOH Ad for Scandy Beauty's launch. The video shows the cylindrical department store ejecting colorful transparent spheres containing skincare products from its entrance, reimagining the retail space as a life-sized Japanese gashapon machine. This playful approach perfectly matches the brand's candy-inspired aesthetic while creating an unexpected street spectacle that stops pedestrians in their tracks. The campaign brilliantly connects digital and physical retail spaces by visually suggesting that customers can collect these beauty treasures inside the store. A perfect demonstration of how architectural integration can create memorable brand experiences that generate social media amplification.