Sokos: Helsinki Store Wrapped as Giant Gift Box

Fooh concept details:

This enchanting FOOH Ad reimagines Sokos' circular Helsinki flagship store as the ultimate Christmas present. Through clever CGI implementation, the video shows the iconic building wrapped with an oversized red bow while surrounded by festively wrapped gift boxes on a snow-covered street. Moving beyond conventional holiday decorations, this innovative marketing approach turns architecture itself into a branded seasonal statement. The campaign brilliantly balances whimsical holiday magic with corporate identity, creating shareable content that reinforces Sokos as a gift-shopping destination. A perfect example of how digital enhancement can transform existing urban landmarks into memorable seasonal marketing moments.