Sokos: Perfume Bottles Top Festive Holiday Tram

Fooh concept details:

A revolutionary FOOH Ad transforms Tampere's public transportation into a moving brand showcase for Sokos' bestselling fragrances. The video features a city tram decorated with an elegant bow and topped with oversized 3D perfume bottles that tower above the vehicle as it glides through downtown streets. This innovative marketing approach breaks conventional advertising boundaries by turning functional infrastructure into an immersive brand experience. The campaign brilliantly solves the challenge of visualizing scent through sculptural representation, creating memorable visual anchors for products typically marketed through sampling. By integrating Finnish holiday greetings, the FOOH Ad connects luxury retail with local cultural touchpoints.