Sonderstories: Double-Decker Bus Turned Fashion Shop

Fooh concept details:

Moving through London streets, this FOOH Ad turns a classic red double-decker into a mobile Sonderstories retail experience. The digital visualization shows clothes racks inside the iconic bus and adds a theater-style marquee announcing "BLACK FRIDAY LIVE NOW." By combining a beloved city symbol with retail elements, this campaign creates a perfect blend of local culture and shopping excitement. The FOOH Ad demonstrates how brands can use familiar landmarks in fresh ways, making the advertisement itself become a tourist attraction that people naturally want to photograph and share.