Sonderstories: Giant Hoodie Cloaks Seville Tower

Fooh concept details:

Onlookers stop in their tracks as an oversized hoodie seemingly drapes the Giralda tower in Seville in this clever FOOH Ad for Sonderstories. The digital illusion promotes their Black Friday campaign by blending virtual clothing with historic architecture. Unlike traditional advertising, this approach creates a shareable social moment as pedestrians gather to witness and photograph the unexpected sight. The FOOH Ad shows how retail brands can create buzz without physical banners by using augmented reality to transform landmarks into attention-grabbing promotional spaces.