Sonic 3: Golden Ring Creates Portal on Regent Street

FooH Overview:

Brand: Paramount Pictures
Industry: TV Shows & Movies, Kids, Entertainment
Creator: Busterwood

Fooh concept details:

A gigantic golden ring—Sonic's iconic collectible—transforms London's historic architecture into a dynamic portal between worlds. Suspended against the classical façade of a Regent Street building, the luminous ring creates a window where Sonic, Tails, and Knuckles leap into action. This immersive Paramount Pictures FOOH installation merges gaming nostalgia with urban elegance, drawing pedestrians into the adventure as the characters appear to burst through dimensional boundaries. The bold "SONIC 3 THE HEDGEHOG" "SONIC 3 THE HEDGEHOG" logo crowns the display, creating an eye-catching promotional landmark that invites passersby to experience the film's adventure in theaters.

Additional Information:

Country: UK
City: London
Place: Regent Street
Scene: Decoration, Projection, Character, Transition
Environment: City

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