Sony: High-Rise Surprise Turns Heads

Fooh concept details:

In this captivating FOOH Ad, Sony transforms an ordinary New York apartment into a cinematic experience as Spider-Man appears suspended outside high-rise windows. The campaign shows Miles Morales swinging between skyscrapers while delivering a Sony Bravia TV box by web, creating genuine surprise moments for the resident filming from inside. Through clever visual effects that blend the iconic superhero into the city landscape, viewers witness the character transition from distant silhouette to up-close encounter. This innovative marketing approach for "Spider-Man: Across the Spider-Verse" connects Sony's film with its electronics division, making the "Cinema Is Coming Home" tagline literally come to life outside Manhattan windows.