Sony: Middle East Campaign for ULT Headphones

Fooh concept details:

A lifestyle-focused FOOH Ad showcases Sony's ULT WEAR headphones through authentic influencer content in Dubai's iconic waterfront setting. The campaign effectively utilizes regional micro-influencer @mahmoudmahe.r to demonstrate the product's portability and immersive audio experience in aspirational urban environments. With palm trees and Dubai's skyline providing a premium backdrop, the visual storytelling emphasizes how seamlessly the product integrates into cosmopolitan lifestyles. This strategic marketing approach localizes Sony's global brand through relatable regional personalities, demonstrating how influencer collaborations can transform standard product showcases into dynamic, location-specific promotional content that resonates with Middle Eastern consumers.