Sony Pictures: Paddington's Vertical Forest Adventure

FooH Overview:

Brand: Sony Pictures
Industry: Kids, TV Shows & Movies
Creator: ThinkingHat

Fooh concept details:

A "Paddington in Peru" poster on Milan's Bosco Verticale springs to life as water bursts from the advertisement, cascading down the building's plant-covered facade. The animated bear begins actively paddling his raft through the rushing rapids that now flow from the poster into reality. This dynamic FOOH installation for Sony Pictures transforms the vertical forest into a Peruvian adventure scene, announcing the film's February 20th Italian release.

Additional Information:

Country: Italy
City: Milan
Place: Bosco Verticale
Scene: Decoration, Billboard, Blooming
Environment: City

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