Sony: Spider-Man Delivers TVs in NYC

Fooh concept details:

Taking the phrase "special delivery" to new heights, this eye-catching FOOH Ad features Spider-Man perched atop a New York taxi carrying a Sony Bravia TV through Manhattan streets. The innovative campaign brings the digital superhero into the real world, with Miles Morales in his iconic black and red suit guarding the boxed television emblazoned with "Cinema Is Coming Home." From various angles throughout the city, the unlikely delivery service creates genuine double-takes as it navigates traffic. This clever promotion for Sony Pictures' "Across the Spider-Verse" connects home entertainment with theatrical experiences, highlighting Sony's dual strengths in both electronics and entertainment.