Sony: Spider-Man's Special Fan Drop

Fooh concept details:

In this playful FOOH Ad, Spider-Man delivers a Sony Bravia TV directly to a customer's apartment, creating a delightful blend of reality and fantasy. The video documents the recipient's genuine surprise as he receives his television through unexpected means, with Spider-Man visible swinging outside his window, suspending the TV box by web, and eventually appearing in silhouette against the city skyline. Through clever visual effects, the campaign bridges Sony's entertainment and electronics divisions while highlighting their "Cinema Is Coming Home" theme. This campaign transforms an ordinary product delivery into a memorable brand experience that connects with both Spider-Verse fans and potential TV buyers.