Sotheby's: Surrealist Another World Above Paris

FooH Overview:

Brand: Sotheby's
Industry: Art & Culture, Retail & Ecommerce
Creator: Ian Padgham

Fooh concept details:

The Sotheby's Paris building transforms into a surrealist dreamscape, framed as a giant gold picture frame with "Another World" exhibition banner. Multiple businessmen in black suits float mysteriously among clouds that form the silhouette of the Mona Lisa. Surrealist symbols—including a giant lobster, a blue eye, a white cross, and a golden coin—appear throughout the urban setting. This captivating FOOH creation celebrates 100 years of Surrealism by turning the auction house into its own surrealist artwork, blending fine art references with fantastical elements in true movement style.

Additional Information:

Country: France
City: Paris
Scene: Giant Object, Wrapped, Transition, Flying Object
Environment: City, Cultural Venue

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