SPAR: Giant Pastry Promotion

Fooh concept details:

Outside Vienna's historic Schottentor building, a massive traditional Austrian Buchtel pastry sits atop a display platform, drawing curious pedestrians to inspect the oversized sweet treat. This appetizing FOOH Ad for SPAR supermarkets features a giant golden-brown yeast dumpling with powdered sugar, accompanied by a navy "Buchtel-Friday" banner hanging from the façade. The impressive life-sized replica announces SPAR's weekly pastry event starting May 3rd at das_mezzanin café, cleverly using scale to transform an everyday Austrian dessert into a memorable urban spectacle that stops shoppers in their tracks and celebrates the local culinary tradition.