Spar: Giant Vegan Sandwich Hits Austrian Landmarks

Fooh concept details:

A massive vegan leberkäs sandwich appears in picturesque Austrian locations in this playful FOOH installation from Spar. The oversized plant-based creation, complete with a "VEGAN" flag marker, rests on branded wrapping paper against iconic backdrops including Salzburg's Hohensalzburg Fortress and Vienna's classical architecture. Passersby stop in their tracks to photograph this surreal culinary spectacle that transforms familiar green spaces into unexpected food exhibitions. This creative visualization cleverly promotes Spar's vegan offerings by presenting them at monumental scale, making a familiar Austrian sandwich staple impossible to ignore within the serene natural landscape.