Spectacles: Last Man Standing Race Track Challenge

Fooh concept details:

A POV race through a series of wild CGI challenges on a real race track, where players in colored suits compete across increasingly intense levels, from spinning basketballs and a dragon attack to a collapsing piano floor and a stormy finale. One by one competitors are eliminated until the finish line is crossed in first place. This Spectacles FOOH advertisement showcases the device's immersive augmented reality capabilities through a high-energy, game-style spectacle.