Splash Fashions: Dubai Skyscraper Runway

Fooh concept details:

Dubai's iconic skyline becomes a fashion showcase in this FOOH Ad for Splash Fashions. An enormous model walks between skyscrapers on Sheikh Zayed Road, creating the illusion of a building-sized fashion display along the busy highway. The digital billboard shows different fashion pieces against Dubai's modern architecture. Cars and buses look tiny compared to the giant fashion display that transforms the urban landscape into a vertical runway, capturing the attention of commuters with this creative blend of fashion and cityscape.